Motors.co.uk has launched a new TV ad campaign and national advertising programme as part of the repositioning of its consumer message.
The new advertising campaign – under the banner ‘Your Search Ends Here’ – has launched in the Yorkshire ITV area as part of a regional test campaign.
In conjunction with this, new print creative will run in the Daily Mail, The Mail on Sunday and Metro as well as Northcliffe titles across the country, while new digital creative will run across the group’s network of sites.
Over the next two months the advert will be shown during programmes including Coronation Street, Tonight with Trevor MacDonald, The Cube and Lewis.
Yorkshire was chosen as the pilot area for the TV campaign due to the high number of dealers it represents across the region.