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Breitschwerdt moves in as Mercedes UK CEO

Mercedes-Benz UK chief executive and president Wilfried Steffen has left the Milton Keynes-based business to head Daimler’s business innovation division in Stuttgart.

His replacement, from the beginning of April, is Marcus Breitschwerdt, currently chief executive and president of Mercedes-Benz Canada.

Breitschwerdt joined the car manufacturer in 1991 and has held various senior roles in marketing, planning and sales, including director of marketing strategy for Mercedes-Benz Cars.

He took up his current position in Mercedes-Benz Canada in 2003, since when it has doubled its sales and market share.

Steffen had headed the UK business since 2003, and left the UK as Mercedes-Benz’s car division marked its all-time record market share of 3.7% and its commercial vehicle division also enjoyed its highest market share of 17.4%.

The brand and its retail network now rates consistently high in its customer service ratings and Mercedes-Benz has just taken number one slot in the Superbrands Consumer Survey.

Steffen said: “It has been a rewarding eight years and I am proud to have worked with such a fantastic group of people, both in Mercedes-Benz UK and across our retail network.

“I am certain the company will be going strong into the future and will enjoy continued success under Marcus’ leadership.”



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  • Joseph Jones - 16/11/2013 17:27

    I am astonished to find out after taking my mercedes In to pention mercedes souhampton uk for warranty work that's the bubbles that has appeared on my dash is not covered. This is my 4th mercedes and will be my last and mercedes will be at the bottom of my list in 2015 when renewing my company cars and taxi fleet.

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