Volvo Car UK has launched a competition on its Inside Volvo UK Facebook site to find Europe's greatest drive, as voted for by its fans.
The person who wins the competition will win a new Volvo S60 R-Design.
The competition will run in four phases. Between now and July 3, 2011 fans will have a chance to submit their greatest drive into the competition using Google Maps on Volvo's Facebook page.
Along with the route, the entrant will have the opportunity to explain why they think their drive is the greatest.
Between the July 4 and July 17, 2011, a top 10 shortlist of 'Greatest Drive' entries will be announced on Inside Volvo UK so they can be can viewed, commented, liked and shared.
From the July 18 to 31, the final three entries will be announced. Each of the final three will have a short film made about their journey and then posted on the Inside Volvo UK site when the final round of voting will take place.
All voters will be entered into a sweepstake draw to win runners' up prizes which consist of six pairs of tickets to the 'The Ultimate Dynamic Driving Day' at Ultimate Car Control where the team will coach the winners in the art of dynamic driving techniques.
On August 1, the short film with the most votes will be announced as the winner of the competition and the entrant will be the new owner of a new S60 R-Design.
The competition can be found at www.facebook.com/Insidevolvouk.