Volvo Car UK has announced a partnership with Fearne Cotton, broadcaster and founder of the multi-faceted wellbeing brand, Happy Place.
Volvo said it has partnered with Cotton to help educate the nation about electrification.
Through the partnership, they aim to 'inspire and empower' people to make more eco-friendly choices in their everyday lives, Volvo said.
As part of the partnership, Cotton will drive Volvo’s new fully electric C40 Recharge. The model features a 100% leather-free interior, and the carpets are made from recycled PET plastic bottles.
Kristian Elvefors, managing director of Volvo Car UK, said: “Fearne is an existing Volvo customer, so we are delighted to now partner with her on our exciting sustainability journey.
“An inspiring change-maker and pioneer in her field, Fearne perfectly encapsulates what we stand for as a brand: sustainable living, but also a desire to push boundaries and explore innovative solutions, as we both work towards improving life for our planet and its people.”
Cotton’s career encompasses TV, radio and digital and her Happy Place platform, embracing a podcast, books and festivals, connects thought-leaders from around the world to help empower self-love and happiness.
Cotton added: “I’m so happy to join the Volvo family. We’re both fully committed to sustainability, so being part of its electrification journey is super exciting. As well as the planet, Volvo has always been a brand about protecting people, a lovely complement to my passion for self-care and mental health.
“When life gets busy, it’s important that I find the time to look after myself.
“The new electric C40 Recharge fits so seamlessly into my life, and features like fast charging give me the time to recharge myself, so that I’m in the best frame of mind to get behind the wheel and off on my next adventure.”
Volvo recently teamed-up with Fortnite creator Epic Games to introduce hi-res in-car graphics for its next generation of cars.
The brand is preparing to transition to becoming a zero-emissions brand, sold entirely online, by 2030.