Mitsubishi Motors UK has begun publishing customer satisfaction scores on its national consumer website.
The move is part of an Excellent Service programme, to diferentiate the brand by providing first class service to its customers, staff and suppliers by going the extra mile.
The programme applies to all head office and dealer staff.
To ensure that its dealer network continually delivers ‘Excellent Service’, Mitsubishi Motors in the UK is assessing its dealers based on real-time feedback from real customers.
As soon as the feedback is in, the customer scores are published as part of a star rating system to allow other customers to choose the Mitsubishi dealer that is right for them.
Mitsubishi Motors in the UK’s Managing Director, Lance Bradley, said: “Our customers are the most important part of our business. The Excellent Service programme allows us to monitor our dealers’ performance to ensure that customers are receiving the best service possible.
"All our head office and dealer staff have undergone Excellent Service training as it is critical to our business that we deliver consistently high service to each other and to our customers."
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
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