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Chevrolet launches new marketing campaign to boost brand awareness

Chevrolet is set to launch a major national TV, print and digital campaign this summer to support the introduction of five new cars in Europe.

The campaign, with the tagline ‘Make it Happen’, kicked off with a series of print advertising in July and is being followed by a multichannel TV campaign which went live on August 1 during Show Me The Funny on ITV1 with a 30 second slot. The campaign will run from August to October this year.

The brand campaign highlights Chevrolet’s full line-up of cars including small compact cars, hatchbacks and SUVs – focusing particularly on the Cruze hatchback.

 

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