Seat has appointed Steve Robertson as its head of fleet and business sales following the recent departure of Nick Andrews.
Andrews moved to Mercedes-Benz UK to head up its fleet department.
Robertson moves to the position from within the Seat UK management team as since 2006 he has held the position of head of marketing.
Aside from his marketing credentials Robertson has both fleet and dealer experience garnered from a 30-year motor industry career.
He said: “With much good work already completed, it’s a great time to be taking up the reins.
“We have a tremendous opportunity to really develop our fleet offering with an even more concentrated focus on customer care and service levels.
"I want Seat to become known in the fleet industry as the company that’s easy to do business with – and I know our network of fleet specialist dealers nationwide are already working hard towards that goal.”
Meanwhile, former Seat UK head of operations Richard Harrison has been confirmed as the new group sales director for Seat S.A. with responsibility for the key European markets outside Spain: Germany, the UK, France, Italy and Portugal.
Harrison spent four years heading up Seat UK’s operations team during which time he oversaw both a significant expansion of the dealer network and an uplift in sales.
A separate announcement concerning both Harrison’s successor and the new Seat UK head of marketing will be made in the near future.