Swansway Group is investing £4.5 million in a new build Land Rover dealership near Stafford.

The three acre site will have a staff of 20 and is located at ‘Prime Point 14’ industrial park at Junction 14 off the M6 in Stafford.

Peter Smyth, director of Swansway Group said: “The investment will not only generate new jobs in the area it will help to drive further awareness of Land Rover and its family of vehicles.”

The Land Rover showroom is in early planning stages and will look to open early 2015.

The investment Swansway Group is making will add to its expanding business. Swansway Parts Depot is a recent addition to the business and has successfully achieved sales of over £105,000.

Smyth said: “The success of the business is testament to the hard work from the whole team here, we want the business to go from strength to strength and we’re looking at open discussions with other brands such as Jaguar in 2013.”