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Volvo appoints new UK sales director

Jon Wakefield has been appointed as Volvo UK’s new sales director.

Wakefield joins the business from Fiat and Alfa Romeo where he was sales director.

He will report to Nick Connor who was promoted to the position of managing director at the Swedish brand in the UK after Peter Rask left the business in July last year.

Prior to working at Fiat Group, Wakefield worked within the Mercedes-Benz division of Inchcape and was sales director at Daimler Chrysler Retail and for the Chrysler, Jeep and Dodge brands. He is also no stranger to Volvo as he worked for the brand as a regional manager earlier in his career.

Wakefield said: "Volvo has a strong product range which provides a great platform for future sales expansion. We have a strong dealer network and I look forward to working together with our dealers to reach new buyers."

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