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Manufacturers will follow BMW lead with standard DAB, says CAP

CAP believes all manufacturers will now follow BMW’s lead as the first major manufacturer to roll-out DAB radio as standard across all models.

BMW said this week that DAB would become standard across its entire model range from January 2013.

Analysis by CAP reveals relatively slow penetration of DAB (digital audio broadcasting) radios across the car market over the past two years.

However, CAP believe BMW’s move is a shot in the arm for DAB take-up in the UK which will lead the market to full adoption over the next 12 to 18 months.

The news comes amid speculation that the slow adoption of DAB by British radio listeners in general will force a delay in the analogue signal switch-off, which was originally planned for 2015.

The Government has promised to maintain the analogue signal until 50% of radio listening is via a DAB receiver but the current figure stands at 31%.

Observers have speculated that up to 25 million cars could be left with no radio signal after the switchover but CAP is confident that the new car market will be fully geared to the change, whenever it occurs.

David Saville, CAP new vehicle data expert, said: “In the first quarter of 2010 only 3.8% of vehicles registered had DAB radio as standard, with 33% of the remainder of those sold having it available as a cost option.

“By the third quarter of this year 25.5% of cars registered had DAB as standard and 26% of the remainder of those sold had it available as a cost option.

“Whether it’s in 2015 as originally planned, or later, DAB will be essential rather than a ‘nice to have’ option.

Experience shows us that where the Germans lead in the car market, others follow, and we therefore expect most manufacturers to start making DAB standard across their ranges in the coming year to 18 months.”



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Comments

  • John - 27/11/2012 11:26

    "... until 50% of radio listening is via a DAB receiver but the current figure stands at 31%." How do they know that? How do they know what percentage are LISTENING to DAB? We have a DAB radio at home but we don't listen to it because we get much better reception via the FM signal!! This crap about DAB being so much better is just hype so's they can get money selling the FM wavelengths!! DAB broadcasts can be affected by reflection off trees and buildings.

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  • Bill - 27/11/2012 13:22

    I don't know how John knows that "This crap about DAB being so much better is just hype so's they can get money selling the FM wavelengths!!" and it is not just about reception although I listen to Radio 5 on DAB because MW is even worse. It is also about availability of channels. Many are not on FM at all.

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  • Zed boy - 27/11/2012 14:51

    I drive daily across the UK, and apart from a 25 mile length of the M74 in the low lands, get fabulous DAB all over UK. Have had Volvo, Benz and now BMW manufacturer systems since 2009 and wouldn't be without them. Quality is infinitely better than FM, but real deal breaker is station choice. No brainier for company drivers.

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