Sytner has created a ‘digital twin’ of its Maserati Ascot showroom as part of a new marketing strategy to boost leads and engagement.
The Ascot dealership worked alongside Zuant 3D to create the digital version of the showroom so potential customers can now browse the showroom from wherever they’re based, including the ability to explore the interiors of all vehicles.
Emily Peters, Maserati Ascot experience manager, said the brief to Zuant 3D was to create something that would enhance the customer journey and introduce another touchpoint for prospective clients can interact with.
Peters said: “Links to the virtual tour of the showroom have been embedded within the website and social media.
“The virtual tour has enhanced the sales team’s introductory communications with clients, especially where they haven’t visited the showroom before.”
The dealership has recorded over 250 unique visits to the online showroom tour since going live at the end of April. Each client interacted 38 times with the showroom during their visit.
Login to comment
Comments
No comments have been made yet.