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Renault starts countdown to Dacia's UK arrival

There are now less than 100 days until Renault will begin official UK distribution of its Dacia budget brand, aimed at offering new cars for used car prices.

It has begun promoting the new brand online at its new website with a tagline of "shockingly affordable" ahead of confirmation of prices and line-up on June 28.

Dacia will officially open for business in UK Renault showrooms in January 2013 with two launch models, the £9,995 Duster SUV and a £6,995 Sandero five-door supermini.

In a data gathering exercise, consumers can sign up on the Dacia website to receive regular news updates.

"At a time when new car prices just keep on rising and value brands are moving further and further upmarket, wouldn’t it be refreshing if an affordable, yet still good quality, alternative suddenly came along? Well, dear UK car buyers, that time has come," said a spokesman.

"With household budgets being squeezed more than ever, value-for-money is fast becoming the holy grail. With its ‘smart-buy’ concept, Dacia is aiming to be the car brand of choice for new car buyers, offering exactly what they need at shockingly affordable prices."

Dacia is a low cost business model for dealers, with minimal investment being branding and a corner of the Renault showroom, while it is pitched as a no-haggle bargain-priced proposition.

Bought by Renault in 1999, Dacia re-emerged in 2004 with the unveiling of the four-door Logan saloon, which tapped into the potential of emerging markets, including Central Europe, with a price of 5,000 euros in some countries.

In Western Europe, thanks to a growing model line-up, low prices and growing reputation, Dacia last year claimed top spot in Romania and Morocco and became France’s fourth best-selling brand in 2010, with Duster becoming the best-selling 4x4 in the country.

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  • iceage - 23/03/2012 15:00

    So lots more French demos on the road!............ Why would anyone buy this cheap and ugly thing when you get a nice late used Grand Vitara or a Kia Sportage for the same money? With the collapsing market share and dealer network these guys really should have learnt their lesson by now.... It's not worth the investement in the UK it may sell in Hungary

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  • littleelf - 23/03/2012 15:22

    'late used' Thats the point you can get a new one for used car prices. Im hoping iceage has seen and driven the Duster so he has the right information to make the above comments. Yes it does sell in Romania and morocco, the 4th best seller in France oh yes and the top selling 4x4 in france. When the duster and sandero is in the top 5 selling brands in the UK I look forward to someone eating their hat. PS I have seen and driven the Duster and for the price its very respectable.

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