A total of 350 employees, partners and sponsors attended an awards ceremony for Peugeot Citroen Retail in the second year that both brands in the group have come together to celebrate their high fliers.

Hosted by comedy actor Hugh Dennis, the Peugeot Citroën Retail Excellence Awards were designed to recognise and celebrate the car manufacturers’ top performers, and showcase their achievements.

Staff from the 48 dealerships were assessed throughout 2011 on criteria relating to their job role and the top three in each category were invited to the special gala dinner, where a total of 25 awards were presented including service manager of the year, fleet team of the year, sales executive of the year and dealership of the year for both brands.

The winner of Dealership of the Year for Citroën Retail Group was Citroën Manchester who not only won this award but also collected Sales Executive of the Year and runner-up and New Car Sales Manager of the Year.

For Robins & Day, Chiswick was victorious as Dealership of the Year along with Bodyshop Technician Team of the Year, Parts Team of the Year, General Sales Manager of the Year and Sales Executive of the Year.

David Peel, chief executive for Peugeot Citroën Retail, said: “The Retail Excellence awards recognise and pay tribute to the efforts and dedication of all Robins & Day and Citroën Retail Group dealers and celebrate the success of individual team members who have excelled in their role.”