AM Online

Mazda downsizing retail network

The trend of network downsizing among more mature brands is continuing, as up to 20 Mazda dealers are to lose their franchise, the company’s UK importer has revealed.

MD Jeremy Thomson explained the move would take place “organically” over the next 2-3 years, taking the network down from the current level of 155 sites to around 135.

“It’s not a hard and fast number that we’re aiming for, but it’s in line with our volume expectations and is about creating a sustainable and profitable business for all of our network,” he explained.

For more on this story see AM Magazine on April 27.



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Comments

  • iceage - 23/04/2012 13:38

    After looking at the ugly front end of the all new CX5 I can understand why Mazda UK has lowered its volume expectations. Try having a look at it on their website it doesnt show a frontal perspective.... Best of luck in the showrooms!!!

  • Irishboy4 - 24/04/2012 08:23

    Also they have stopped seling their best car the Mazda 2 1.4 diesel, customers now are looking for low Co2 and economy and yet Mazda delete their economy leader from the range. OK lets shut a few dealers to match the sales drop, go figure????

  • reddead - 01/05/2012 09:10

    Just driven the CX-5 and think it's great actually, with plenty on the website about the car and good images...with frontal perspective. Not sure about the Mazda2 diesel but they wouldn't have dropped it if it was flying out of the showrooms would they!