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Former Peugeot dealer council chairman will reveal business tips at AM Franchised Dealer Conference

Former Peugeot dealer council chairman and Charters Group managing director David Manchester will reveal how his business vastly improved GAP penetration rates and profitability at the AM Franchised Dealer Conference on June 14.

The event at the Chesford Grange Hotel near Warwick will cover three key areas that are vital to a successful motor retail business with experts from inside and outside the industry discussing topics on people, profit and performance throughout the day (see for more details).

Manchester will give his opinions and advice on improving profitability within a dealer group and the event will also feature a debate for and against mystery shops as well as a panel on the fundamentals of dealer management systems.

The process focused section of the day will feature three speakers:

11:30>The DMS; rise or demise panel debate

Carl Lightfoot, managing director, Progress Automotive Solutions; Craig Armour, group head of technology, Peter Vardy Ltd; Ben Frost, director, Network Needs; David Jiear, European manager, Pentana Solutions; and Phil Stubbs, sales director, ADP

Exploring the fundamentals of the dealer management system and its ability to cope with the requirements of the modern day dealer, the panel challenges the role of the traditional DMS and discusses the advantages and disadvantages of implementing a range of systems or a ‘one-stop shop’.

12:00>Calculating customer satisfaction

Jeremy Michael, managing director, Service Management Group and Stephen Hurst, director of Mystery Shopping Providers Association Europe & managing director of REACT Surveys Ltd

Two experts share their views on the case for and against the mystery shop, methods of measuring customer experience and how dealers can make use of the new era of mystery
shopping and customer surveys to boost CSI scores and customer retention.

12:30>Bridging the gap to reap rewards

David Manchester, managing director, Charters Group

Hear how the former Peugeot dealer council chairman has made a success in his dealer group with GAP insurance sales and vastly improved penetration rates, which has resulted in a positive impact on the business’s bottom line.

To book your place at the conference or for more information on what will be covered throughout the day head to or contact Nicola Baxter on 01733 468289 or email

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  • rogey_mac - 14/05/2012 13:31

    Anyone going should ask him about his time at Tunbridge Wells Mazda and Stevenson Mazda...?