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Conference experts will reveal keys to success with dealer staff and customers

Dealers will learn how to improve engagement with staff, make the most of apprenticeships and boost customer service levels at the AM Franchised Dealer Conference on June 14.

The event at the Chesford Grange Hotel near Warwick will cover three key areas that are vital to a successful motor retail business with experts from inside and outside the industry discussing topics on people, profit and performance throughout the day.

The people focussed section of the day will feature three speakers:

09:40>The customer is king - Richard Beevers, director, Customer Plus

Delivering this ethos requires effort, investment and attention to detail. Richard Beevers, one of the UK’s leading exponents of customer service, will share his experience of working on Ford Retail’s Moments of Truth campaign and other well-known brands such as Greene King, Lloyds TSB and Rentokil Initial.

10:05>Putting people and relationships first - Harvey Stead, sales director, Close Motor Finance

This presentation will explore how a people-centric approach creates mutually beneficial partnerships across the industry, with the best motor retailers putting their staff at the heart of their business to drive up their own performance.

10:25> Developing managers and apprentices for the future – Stirling Wood, head of skills development, IMI; Graham Clark, HR director, JCT600 and Prof. Jim Saker, Director of the Centre for Automotive Management, Loughborough University

An apprentice has never been better value for money and offering higher level apprenticeships enables future managers to study for qualifications at work whilst training line managers to achieve professional status develops the best motivators and first class customer service provision resulting in a highly professional and profitable business.

To book your place at the conference or for more information on what will be covered throughout the day head to or contact Nicola Baxter on 01733 468289 or email

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