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Top tips on boosting staff morale and communication at Franchised Dealer Conference

Dealers will hear successful examples from dealers on how to turn a demorilised workforce into a motivated team at the AM Franchised Dealer Conference on June 14 at the Chesford Grange Hotel near Warwick.

Delegates to the event will also gain access to expert insight from headline speaker Andrew McMillan, former head of customer service at John Lewis.

The event will cover three key areas that are vital to a successful motor retail business with experts from inside and outside the industry discussing topics on people, profit and performance throughout the day (see for more details).

The performance section of the day will feature four speakers:

Turning a demoralised workforce into a motivated team
Jon Mathers, managing director, Unity Automotive Peterborough

Subaru dealer Jon Mathers bought a run down, loss-making dealership and turned it into profit within six months. Here he will share his secrets of how he engaged the workforce, empowered them to lead their own revival, and incentivised them for their achievements.

Getting involved – staff involvement nets startling results
Amarjit Shokar, dealer principal, Romford Mazda

By allowing sales staff to be involved in every aspect of the business, Romford Mazda netted some impressive results which took them from being the worst performing franchise in terms of financial stability and customer satisfaction, to one of the best.

Delivering the right customer experience
Andrew McMillan, former head of customer services, John Lewis Partnership

Following on from his presentation last year, this customer service expert will touch on the retail experience before examining the team leadership that’s vital for delivering and maintaining great customer care. He will also share more best practice from John Lewis, reiterating the company’s reputation as the standard-bearer of customer service.

Communicating better with consumers
Tim Smith, commercial director, GForces Web Management

Dealers need to better understand the modern consumer, including the roles data management and CRM technology play in meeting consumer demands. This presentation explores ways to implement change to improve this crucial business area.

To book your place at the conference or for more information on what will be covered throughout the day head to or contact Nicola Baxter on 01733 468289 or email

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