Isuzu dealers are putting on events across the UK to mark the launch of the new D-Max pick up.
Families are being invited to the ‘Big Pull Challenge’ on July 14 for contestants to test their power in a tug-of-war competition with the new pick-up.
The events will offer games, prizes and free food.
The winning contestant at each dealer – registering the highest pulling power on a precision monitoring device mounted to a static Isuzu D-Max – will take away an XL tool bag.
William Brown, Isuzu UK general manager, said: “While pick-ups are traditionally workhorses that help tough guys carry out tough jobs, they often double up as family transport when they’re off-duty.
“So we’re encouraging families to do more than come along to support their dads. we want them to get involve too.”
The D-Max is priced from £14,499 and comes with a transferable five-year / 120,000-mile warranty.