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GreenTech brand to expand Skoda's range

Skoda is introducing a new green label with future model launches that will sit below its GreenLine brand.

GreenTech is already available on the new Citigo and denotes stop-start, energy recuperation and low rolling resistance tyres. On average it will reduce CO2 emissions by 5-8% compared to a non-GreenTech badged model, according to Skoda.

Chris Hollins, Skoda product manager, said: “We have taken the decision that, as we are in this product onslaught , we will introduce GreenTech to new vehicles as they become available.”

The next car to bear the GreenTech mark will be the Rapid which goes on sale at the end of this year.

GreenLine will continue to signpost Skoda’s most efficient models, those that also feature improved aerodynamics, weight saving and restrictions on some options, such as sunroof and spare wheel, to minimise CO2 emissions.

“GreenLine is all singing, all dancing; GreenTech will sit across other models as a lower level green brand,” Hollins added. “We don’t want to have a pricing premium for it.”
 



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