Cliff Dickenson and Son in Winsford has again been named a winner of Ford’s customer satisfaction 2011 Chairman’s Award for the ninth year in a row.
The dealership picked up the award from Stephen Odell, Ford of Europe vice president, and Mark Ovenden, managing director of Ford of Britain, after being rated one of Ford’s finest UK dealerships by its customers.
Chris Winward, the Ford dealer principal at Cliff Dickenson and Son who has run the business with his family for nearly 25 years, said: “We are delighted and proud to receive the Chairman’s Award. It is the ultimate test of the service we provide because it is judged by our customers.
“It is a real tribute to the excellence and dedication of all our staff and a fitting recognition of their commitment to customer satisfaction.”
Research is carried out by Ford to assess exactly how customers feel about the quality of attention they receive from their dealer, whether buying a new car or having their vehicle serviced.
Ford said winning the programme confirms Cliff Dickenson and Son "not only meet but exceed their customers’ expectations".