Parts and equipment distributor GSF Car Parts has unveiled a new brand and marketing strategy – ‘We Get It’ – based on a three-month research study with customers and staff.
The 70+ branch company, which started as a garage business in 1972, sells to both trade and retail customers, with over 50,000 stock lines covering components, parts and consumables.
Marketing director, Richard Swann, commented: “The impetus for change came as a consequence of a core objective to be far more focused and pro-active in the way we present GSF to our staff and customers.
“We operate in an increasingly commoditised and logistically-focused market, but one of the major GSF brand strengths, verified through research, was our tremendous customer service ethic.”
A key element of the new strategy is the refreshed GSF website, which features a full e-commerce capability.
Managing director, Jonny West, said: “The tone of the website reflects our emphasis that we are at heart, a people business… and proud of it.”