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Dealer maths skills can maximise used car profits

Sales managers who think they left their maths behind in the classroom could be missing out on additional pounds in every deal they close, according to Garry Cuthbert, co-founder and director of Reef Business Systems.

The complexities of number crunching incorporating a whole host of variables in any given deal including elements such as VAT and the part exchange can generate more profit in a deal without costing the customer any more.

Cuthbert will demonstrate how the maths can make a difference to the bottom line when he speaks at this year’s AM Used Car Market Conference which takes place at the National Motorcycle Museum in Birmingham on October 9.

The presentation will include details of how one dealer went from being one of the worst performers in its manufacturer’s network to one of the best.

Maximising profit via quick and accurate deal calculation and deal structuring as well as solving customers’ negative equity problems all have a positive impact on sales volume and stock turn and will be explored in detail.

Cuthbert said: "It really is just simple maths but who can spare 20 minutes or so on a busy Saturday afternoon to work it all out when the customer is waiting?

"Quite often the important factor is creating flexibility that enables a customer to buy so getting the maths right can literally mean the difference between closing a deal and losing a sale."

More information and details of how to book are available here www.usedcarconference.co.uk



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