Auto Trader has confirmed an online classified partnership with Yahoo! Cars, UK & Ireland to incorporate its new and used car search into its website.
Auto Trader said the new partnership will help it to reach nine out of 10 UK online consumers. Yahoo is Auto Trader’s tenth online partner.
The deal will increase Auto Trader’s dominance in the online classifieds market in the UK which currently takes a 49% share.
The news follows on from other movements in the online classified market before the end of 2012 with the rival company from News International, Driving.co.uk, appointing a new manager and lowering its pricing threshold for stock from £14,000 to £10,000.