BCA has been awarded a two year solus contract renewal to deliver vehicle remarketing services to Kia Motors UK following a tender process.
BCA is utilising both physical and Live Online remarketing channels to sell used Kia vehicles direct to the dealer network and approved non-franchised buyers, supported with a multi-point marketing programme.
The renewed programme commenced with the first in a monthly programme of sales at BCA Measham on January 15. The event attracted over 50 Kia dealers and approved buyers.
More than 90% of the entry sold for an average of 101.2% of CAP Clean.
David McCluskey, Kia's national used vehicle sales and remarketing manager said: "BCA offer an innovative and ‘joined-up’ approach to remarketing, and are particularly in tune with Kia’s brand values. BCA’s online offering is impressive with the Live Online service delivering genuinely incremental buying power and this, together with the wide range of complementary services offered by BCA, was instrumental in the decision to renew our close working relationship for a further two years."