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Jaguar plans model offensive to take on German rivals

Jaguar is planning to launch four new models before 2018 which will help it better compete with German premium rivals.

Adrian Hallmark, Jaguar Land Rover global brand director, told Autocar its compact saloon model will launch in 2015, followed by an estate model and a compact SUV. There could also be a coupe and hatchback version of the saloon model.

Jaguar has already revealed its C-X17 concept at the Frankfurt Motor Show which could hint at what the SUV could look like.

BMW, Audi and Mercedes-Benz dominate the premium segment in the UK and other brands have found it difficult to establish a foothold against them.

Jaguar Land Rover is well placed to build on the positivity surrounding products like the F-Type, XJ and from products like the Range Rover Evoque and new Range Rover Sport.

Do you think Jaguar can compete against German rivals? Let us know in the comments section below.

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  • RayCee - 15/10/2013 03:48

    JLR is already is competing against them. As the Jaguar model range expands, it will compete in more segments with them. How will Jaguar go with those new models? If they are good I think they will be, the problem will be production capacity. JLR doesn't have the ability to make enough cars to go near the German opposition in volume. Neither is that the plan, for now anyway. Jaguar will match the competition in desirability and outdo them with style. The trick will making money on a 3 Series rival with much lower volume.