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UK classifieds website Gumtree gets serious about motors

UK classified advertising website Gumtree.com is expanding its successful motors category by offering dealers the option to load their inventory in bulk as part of its new, tailored professional package.

Gumtree has been a place for private motor sellers, with 4m of these adverts listed in 2012, but now it is targetting professional motor retailers for growth.

It now allows dealers to use the eBay Motors Pro dealer portal, which supports bulk upload to Gumtree so saving time and expense.

Supporting its growth, Gumtree has appointed Tony Doal as national sales manager. He joins the team after 11 years at AutoTrader.

Doal said: “We can now offer dealers an easy way to sell their cars on a site which already has a vibrant and strong user base.

“Dealers want to sell their cars in the most cost effective way, without complex upload and payment systems. Thanks to our close ties with eBay, we are able to leverage a strong dealer management tool which provides an outstanding sales opportunity. We are already the number one choice for buyers and sellers in the private marketplace, and we want dealers all across the country to feel the same.”

As part of a six month introductory offer, every professional dealer will have a dedicated account manager to ensure a smooth and fast transition of their stock onto the Gumtree site.

Gumtree attracts two million monthly unique visitors to its motors categories. In comparison, Auto Trader attracts some 11m.



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Comments

  • SS - 21/10/2013 15:01

    According to Comscore AT does not get anywhere near 11m unique visitors more like 4.5m

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    • LDK - 24/10/2013 12:03

      @SS - Comscore is unreliable as it is panel data, it takes what its small core of users are doing and extrapolates it upwards to give a "guestimate" Some figures for other websites on ComScore look just as low eBay motors is as low as 900,000 on ComScore!

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  • Nobby - 22/10/2013 10:03

    The main issue I see with all these sites is its just about volume. No one is looking to address the data that is provided to the consumer. I really have yet to see a used car that is presented as well as a new one. Dealers are really missing out on an opportunity here to take the stance to present their used cars in a professional manner. This will (I'm sure) just be another opportunity to data feed the same old lack lustre specs to yet another publication.....

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