Mazda has today launched a social media blog for dealers at www.mazdadealerblog.co.uk.
The site is developed to share news, online video content, new model launch information and details of local dealer events with Mazda customers, enthusiasts and prospective customers.
The new consumer-facing blog - created by GForces, as part of Mazda's dealer digital marketing strategy - is designed to harness the rapidly growing online community of Mazda fans, providing a central forum for user's to interact directly with Mazda's dealer network and obtain the latest online Mazda content.
"Mazda's new dealer blog is designed specifically to bring the Mazda dealer community together through a central blog site where dealers can interact directly with fans and customers and share information in a friendly and familiar environment," said James Crouch, digital marketing manager, Mazda UK.
"Mazda is increasingly using new channels to communicate with its ever-growing fan base and the blog will be a key way of reaching this new audience.
"We are also increasingly using online content to complement our marketing campaigns, such as our recent ‘Surprising Drive' activity which invited customers to play a virtual game with a chance of winning an unconventional test drive in one of three amazing locations. Today, online platforms are playing a particularly important part of our interaction with customers."
Additional features on the Mazda dealer blog include articles on models, providing specific information on each of the products available in the Mazda range, as well as details about limited and special edition models.
There is also the latest news on Mazda's new concept vehicles, as well as information about aftersales and Motability offerings, which will be regularly updated.