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Nissan launches smartphone app for Micra

Nissan Micra customers can now access their owner manual on their smartphone through a new app.

The new Nissan iManual is available on Apple and Android smartphones. The new iManual also incorporates visual recognition software that enables owners to identify dashboard symbols and switches by using their phone’s camera.

In a recent online survey of 2,081 motorists by Censuswide, Nissan found that while 57% had consulted their manual, only 13% had used it more than twice – with most stating they quickly gave up after they couldn’t find the information they needed.

Guillaume Masurel, Nissan GB marketing director, said: “Car manuals are often the most useful but least used resource and the Nissan Micra iManual is designed to enhance the driving experience and allow motorists to really understand their car further.

“While automotive design and technology has evolved, the car manual has failed to follow suit and during this digital age we feel there’s a huge opportunity to empower our customers and really enable them to understand what’s happening both above and below their car’s exterior.”



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