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Bowker Motor Group wins BMW marketing award

Amy Uphill, Bowker Motor Group marketing manager, has won BMW’s Marketing Champion of the Year award at its national dealer conference in Helsinki.

Uphill was up against 140 other approved BMW dealerships in the UK.

The group has dealerships in Blackburn and Preston. Uphill was praised for being one of the most proactive dealers in the UK to leverage BMW’s sponsorship with London 2012, despite being 200 miles away from the Olympic Park. She was also acknowledged for her work making “massive progress” with Bowker’s social media channels.

Uphill said: “Last year was a great year for marketers. London 2012 gave us a great platform for some impactful events and creative sponsorship activities. And closer to home the Preston Guild was a massive part of our year.

“We worked hard to make the most of the marketing opportunity. But I know the whole dealership community was inspired just as much as we were. That’s why it’s a wonderful surprise to win such a prestigious award in a momentous year like 2012.”

The last two years in succession Uphill has also been shortlisted in the final three in the UK’s best Mini dealership marketer of the year.

Last month Bowker Motor Group celebrated a communication milestone having clocked up more than 100,000 video views on YouTube.

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