Saab Parts has engaged Eclipse Marketing to build a bespoke database to control and implement customer relationship management (CRM) activity.
Designed to maximise the level of engagement and encourage customer loyalty, the platform will initially be available in the UK, US and Spain, with further rollout planned for Italy, Switzerland, Finland, Germany and Austria.
Jonathan Hodgson, senior account manager at Eclipse Marketing, commented: “We are pleased to be helping Saab launch a global marketing database that will help their dealers deliver highly targeted and effective marketing campaigns to customers.
“We firmly believe that systems such as this can become a standard in the automotive marketing sector.”
Danielle Hollis, global CRM manager at Saab Parts AB, added: “The most astonishing thing is the ease of use of this marketing system.
“We can genuinely see how this tool has empowered our employees, providing the opportunity to run and control their own local campaigns.”