Nunns Mitsubishi in Grimsby held a VIP weekend event for the new Outlander and Mirage which resulted in the sale of 25 cars.
The dealership put on drinks and cupcakes for customers and invited past customers and used Twitter to drum up interest for the event online.
The VIP guests were given their own price lists with special offers limited to the weekend.
Dealer principal Jeremy Griffiths said: ‘The staff put in a lot of hard work in the run up the weekend and it paid off, with plenty of people coming in to check out the cars.
“We were really pleased that it went so well and I’m confident there could be more business to come as a result of the event as people were really impressed, particularly with the new models.”