Dealer group Glyn Hopkin is working with Amscreen to display location specific advertising to customers in the vicinity of its Fiat dealerships across London and the south east.
Fraser Cohen, Glyn Hopkin managing director, said: “For us, advertising on the Amscreen forecourt (convenience store) network is ideal.
"Previously, we have focused our attentions on press and our website. However, with Amscreen, we know that 100% of those seeing our adverts are motorists, and considering they have car keys in hand, there isn't a better time to talk to them.
“If we have a special offer or promotion running, we can drive awareness around it using Amscreen and, what's more, we can do so in a matter of minutes."
Glyn Hopkin ran a month-long competition which was shown in 120 Amscreen locations in close proximity to its Fiat dealerships and measured an increase in footfall as a result.
Cohen said the business plans to continue using Amscreen as a core platform for reaching a motoring audience.