AM Online

AM Promotion from EMaC: Service plans offer a proven route to dealer success

Since 2004, EMaC has been championing the value of service plans, building a unique people-focused infrastructure to develop dealer selling skills.

EMaC ensures every service plan customer is able to speak to an expert to get the help they need when they need it.

This customer-focused ethos is backed up by dealer-designed technology to ensure that the value of service plans is fully realised.

Having service plans available is not the same as succeeding with them. All too often, dealers have access to service plans but are not proactively promoting them.

Training and management support is vital to achieving success.

At the same time, it is important to recognise that service plans do create more customer-to-dealer contact, much of it by phone and email. Each contact needs to be quickly and efficiently managed to support the quality of the dealer offer and to ensure the value of service plans to the dealer is realised.

Every day, the EMaC team is on hand to help dealers. Training and support is helping showroom activity, whilst the EMaC call centre handles thousands of daily inbound calls and emails from dealers’ customers with service
plan enquiries.

The team works to resolve each of these, supporting dealers, minimising cancellations and on an outbound basis renewing over 60% of end-of-life contracts, to ensure retention and absorption for the dealer.

No other service plan provider offers this level of support to help ensure service plans deliver the highest level of value in terms of retention, absorption and aftersales.

The programme, developed hand-in-hand with dealers, continues to develop by working with and listening to
dealers.

The combination of people and technology is a proven formula for dealer success.

For more information call Holly Lockett in sales support on 01270 50 83 95, or email her at Holly.Lockett@emac.ltd.uk

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

No comments have been made yet.