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Manheim develops Approved Pre-Owned Locator for Lexus

As digital partner to Lexus, Manheim has built an Approved Pre-Owned Locator to provide information and images across a range of media devices.

The new tool uses the latest 'deep page' format with no pagination, just 'show me more' controls.

To enhance the viewing experience, images of selected vehicles are displayed with device-specific functionality for tablet or mobile phone.

The Locator also features the ability for owning centres to add details of a car's service history.

Andy Simpson, national sales operations manager for Lexus, commented: “Offering all of our customers the same level of service across the entire website is important to us, so it was imperative that the Approved Pre-Owned Locator reflected our new style.”

Le Etta Pearce, sales and operations director at Manheim Retail Services, added: “Working closely with Lexus to develop a bespoke locator of this kind shows our on-going commitment to bringing the latest in digital developments to the automotive marketplace.”
 



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Comments

  • Nobby - 24/07/2013 15:54

    Hmmm, interesting new design. Have not been able to work out how you can search more than one model at a time, or just send a search and see what Lexus used cars are available. Few minor points, hate the use of ps for engine power, call me old fashioned but its's bhp for me. So many menus to open to find out further details. A word of advice if you do not have the information don't present the data as N/A, make it dynamic and don't show the heading! If the fuel tank is 64l why not say Litres it is a very small point but ATD....Colour description is Platinum Ice With Grey Sussex Leather surely it should be 'with' in lower case? Lots more little things, but I may start to sound quite picky. Do brands actually employ any market research on what customers want or are they led by the development company?

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