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Alfa Romeo to focus on rear wheel drive and reveals radical new model plans

Alfa Romeo has told AM-sister title CAR it is set to drop the Mito and Giulietta hatchbacks in 2015, as it switches to solely rear-wheel drive models.
 
According to CAR, the change in strategy is part of a radical new plan involving closer collaboration between Alfa Romeo and Maserati to take on BMW, Audi and Mercedes-Benz.
 
Starting in 2015, Alfa will roll out a BMW 3-series rival, followed by a 5-series rival in 2016. Two SUVs will follow. This year's mid-engined 4C and the 2015 Mazda MX-5-based roadster are unaffected by the new plan: they are already rear-wheel drive.
 
Head to carmagazine.co.uk for the full story.
 
The new direction for the company will transform the business in the UK as it is currently relying on a two car model range in the UK which doesn't fit with Alfa's new plans.
 
The change in direction could help the brand as it is currently struggling to find its place in the UK with registrations down by 33% in the first six months of 2013 at 2,787 units and a market share of 0.24%. Alfa will have to boost volumes significantly if it wants to compete with premium German brands, which currently command between 5% and 6% market shares in the UK.



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Comments

  • Aldo Garbellini - 28/07/2013 07:27

    Anytime you read or hear news about Alfa Romeo, assume it is American Mortadella (baloney)

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  • Busterrabbit - 02/08/2013 10:44

    Alfa have tried this before, they suceeeded in getting their cars in magazine group tests with BMW and Audi and even had half decent reviews. But, run an Alfa for longer and the poor product quality and dealer network will soon tarnish the ownership experience. Back in Alfa's heyday enthusiasts would put up with breakdowns and faults because of the driving experience, not any more, the game has moved on.

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    • Aldo Garbellini - 02/08/2013 17:30

      @Busterrabbit - Agree!

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