New research by the Motoring (.co.uk) website shows a 5% increase over the last six months in the number of motorists planning to use a franchised dealer for their next service.
Of 1,500+ consumers surveyed, 50% said they would use either the dealer they purchased the car from or their local franchised dealership, compared with 45% at the end of 2012.
Chris Green, sales director at Motoring, commented: “This trend is down to the rich manufacturer and franchised dealer focused content with which we engage our community.
“Every day, we talk to our community by telephone, email, targeted newsletters, social media and our website about the competitive servicing, MoT and offers available from manufacturers and dealers.”
Sue Robinson, director of the National Franchised Dealers Association (NFDA), described the news as ‘extremely positive.’
“Franchised dealers are committed to offering specialist in-depth and up to date brand knowledge to ensure the service they offer is at the highest possible level,” she said.