Twitter expert Mark Shaw will provide a business-orientated overview of Twitter and demonstrate how to utilise it to boost business when he speaks at AM’s Digital Dealer Conference.
Shaw believes dealers can use the platform to engage in conversation and demonstrate expertise as well as connect and interact with a huge community in excess of 500 million which includes potential customers.
Speaking at the Digital Conference, which takes Heritage Motor Centre in Gaydon, Warwickshire on September 12, Shaw will be one of two keynote speakers at AM’s third digital conference with the previous two having been sell-outs.
LinkedIn expert Phillip Calvert is the other keynote speaker, who will also act as conference moderator, and will unlock the secrets to harnessing the power of this underused social medium.
Author of Twitter for Business, Shaw will explain why Twitter is essential for business and provide practical tips on how to use this medium to net the best results including how to find and engage in conversations relevant to your business.
Shaw said: “For many businesses the idea of being on Twitter is a sound one. But the idea of tweeting social chit chat with the personality of a human being is very difficult. What do they say on a regular basis? Many businesses then fall into the trap of simply tweeting quotes, the weather, website news and generally things of no real value. They do this so that it looks like they are tweeting. In reality this is total waste of time, effort and energy."
Amongst other benefits, Shaw believes Twitter is the ‘greatest lead generation tool ever invented’, should never be outsourced and ‘is jam packed with business opportunities – you just need to know where to look’.