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New car repairs service at Kwik-Fit to go head to head with franchised dealers

Fast-fit chain Kwik Fit plans to take on franchised dealers directly with a new 'slow-fit' car repair service.

After a pilot at around eight of its largest sites, Kwik Fit has officially launched the first Kwik Fit Plus centre in Slough.

Kwik Fit, which has 600 sites around the UK, said the new Kwik Fit Plus brand is a major new investment for the company and focuses not only on speedy replacement work in its 'fast-fit' section but also extensive mechanical services in a 'slow fit' section with its own team of ATA accredited technicians and headed by a master technician.

AM understands it plans to market its Kwik Fit Plus repairs as priced up to a third cheaper than franchised dealers. Fleet vehicles are its main target.

At Slough, the Bath Road centre has been fully refurbished with the latest diagnostics and mechanical equipment. It was chosen as the location for the first Kwik Fit Plus because it is one of the company''s busiest centres in the UK and is ideally located to support the town''s many businesses.

Chris Southgate, director of new formats at Kwik Fit, said: "Slough has always been a strong focus for us. The staff at the centre do a fantastic job, and we are delighted to support an area which is such a thriving hub for business. We are thrilled to be launching the first Kwik Fit Plus centre here, and excited about the new direction the business is heading.

"This is an important day in the recent history of Kwik Fit, and we''re confident it will help us provide an even better service to our customers."

Targeting LCVs

For the first time ever, Kwik Fit will be able to offer class seven MoTs for light commercial vehicles of up to 3.5 tonnes. It is already the UK's largest MoT tester for cars.

This aims to provide local company owners with a one stop shop for both their personal and business vehicles.

The centres will also see aesthetic changes made. There is a more open-plan' appearance as Kwik Fit has developed a more relaxed and consumer-friendly environment. This includes revitalised reception areas fully equipped with wifi, computer screens and the largest television screen available, supplied by Sony.

Kwik Fit, under its global parent Itochu Corporation, has put aside a significant budget to develop its Kwik Fit Plus centres and expects Slough to be the first of many throughout the UK over the coming years as the company invests in supporting its customers with even more services.

The next phase is a roll-out to a further 20 locations, AM understands.

This expansion will see more jobs created as well as a significant increase in opportunities in the its apprenticeship scheme.

 



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Comments

  • Mark Oldfield - 03/09/2013 14:54

    These guys are really getting their act together. We gave away tyre ,exhaust and battery business years ago.Lets hope the Franchised dealer does not disregard this.

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  • Kel - 03/09/2013 20:26

    I look forward to seeing these new outlets being equipped with the myriad of special and expensive tools many specific to individual marques. Also interesting to see Kwik Fit startng to offer some of the services which have always been available at franchised dealers. Time will tell whether they will find some magical way of providing all this at 30% less !.

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    • DGS - 03/09/2013 22:31

      @Kel - your points are relevant, but I wouldn't dismiss these guys neither. Franchised representation brings a plethora of cost drivers which Halfords can ignore, allowing them to just focus on the car, the customer and the cost. Our responsibilities are broader, often less customer focused and certainly at a greater cost. Their gig is an easier one.

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  • Busterrabbit - 05/09/2013 10:59

    The business model should work; no "glass palace" to fund, no courtesy cars, pick and chose the easy work, and send the tricky stuff to franchised dealers, result!

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  • אורן - 10/09/2013 20:03

    אורן

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  • oren - 10/09/2013 20:05

    קוויק פיט

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