Iveco launches the 'Daily Club' - a VIP club that offers many advantages to customers who purchase the new Daily.
The club allows owners of the new Daily, van or chassis cab, to enjoy special offers and exclusive privileges on Iveco spare parts, accessories and services throughout the entire life-cycle of the vehicle.
Marketing and communication director EMEA, CNH industrial parts and service, Raymond Nogael, said: “The concept behind the new VIP club is to create a close relationship between the customer and the dealer.
“The Daily Club is a win-win service for dealer networks and for new Daily owners. The customer receives excellent offers and benefits that can be redeemed within the Iveco authorised network".
From the day that the contract is signed, the owner receives a welcome pack which includes both “after sales” and “accessories” brochures and a leaflet presenting the club program.
A simple online registration will enable the owner to become a club member and regularly receive information on spare parts and services relating to the maintenance of their new Daily. Upon registration, the client customer will also receive discount offers on the purchase of assorted factory accessories.
The Daily Club is an effective tool for the dealers and the Iveco authorised repairers to retain customers, build relationships and to create workshop traffic for vehicle maintenance and in their accessory sales business.