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West Way Nissan buys Vertu site

The largest Nissan dealer group in the UK, West Way Nissan has now expanded its reach in the North West of England by opening a new site in Altrincham, acquired from Vertu Motors. 
The new premises, formerly operated under the Bristol Street name, on Manchester Road means that West Way will now have five sites in the North West of England.
West Way Nissan regional director Mike Powell said: “West Way is already the biggest (Nissan) dealer group in the UK and I’m now very excited that we are able to complement our already un-rivalled coverage in the North West.
“The new dealership means that we can offer Macclesfield and Sale areas the award-winning customer service that the West Way name is synonymous with. This philosophy, focusing on customer care, will be at the very heart of the new outlet that our new customers will benefit from.”

West Way Nissan is the trading brand of Aprite, the Nissan-owned AM100 retail group.
He added: “Nissan has a fantastic range of models including the recently launched Pulsar. Our focus is also about making motoring affordable which is why we offer fixed price menu servicing across the range.” 
Niall MacLaren, managing director of West Way Nissan, said: “We are delighted to welcome this new dealership into the West Way family and we look forward to the positive impact that it will have on our continued success.
“Our dealerships are consistently ranked among the very best in the UK for customer service with an impressive array of awards to show for it and we are very proud that two of our outlets were recently named as winners of a prestigious Nissan Global Award.”
The new site will be offering all of its new customers from the surrounding areas a complimentary health-check on their Nissan. 


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  • sgcb - 22/12/2014 10:37

    Why no comment as to why Vertu has sold.I thought Vertu were expanding with Nissan.Are the true Vertu accounts about to become a reality!