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Brayley takes on first European brands


Brayley Cars has opened its latest centre, a Renault and Dacia dealership (pictured) in Milton Keynes. It brings the total number of sales sites serving the Renault and Dacia brands to more than 150 and Brayleys's sites to eight.

The new Renault and Dacia centre in Milton Keynes becomes the sixth franchise site under the Brayleys' name.

The dealership features a seven car showroom with a mix of Renault and Dacia vehicles and provides full aftersales and parts services. The site is currently undergoing expansion, with areas such as the used car section set to grow in size.

Paul Brayley, managing director of Brayleys, said: "Our new business in Milton Keynes breaks new ground for Brayleys as it marks the launch of our first business in Buckinghamshire as well as our first European manufacturer franchise.

"It's a great time to be a Renault and Dacia dealer as we're joining the network following the successful launch of a number of new models, and a period of prolific growth.  We are excited at the prospect of serving motorists across the county and helping to take the Renault and Dacia brands forward aligned to the GO5+ strategy."

Darren Payne, Renault UK sales director, said: "Our plan to expand the Renault Group dealer network is now gaining momentum in support of the group's mid-term plan as set out in our GO5+ strategy."

As of the end of November, Renault Group (which comprises Renault cars and vans and Dacia brands) year-to-date sales stood at 99,479 vehicles, representing a market share of 3.8% - up 48.7% on the same period last year and are at their highest level since 2010. Renault cars represented 61,172 vehicles of that total and Renault vans 15,948 units. Dacia car sales stood at 22,359 vehicles and were up 48.1%.

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