Brookroyd Garage in Harrogate has taken on the MG franchise and will launch with the brand in its Killinghall showroom in mid-March.
The business is run by Peter Chapman and the business is also a used car dealer specialising in Skodas.
Launch preparations are already under way for the addition of the MG franchise with the recent completion of an upgrade to Brookroyd’s aftersales department, complementing an existing five-car showroom which will feature the new MG3 and MG6.
Chapman said: “We have been watching the success of MG for some time and we are convinced that the new MG3 and the MG6 models will go down really well here in north Yorkshire.
“Our customers think carefully before parting with their hard-earned cash, so I am sure that, like me they will quickly see what great value for money these cars offer.”
MG is looking to expand its dealer network in the UK and has already added to its representation in Yorkshire this year with MG Doncaster. The brand has also added Eric Stead as a dealer in Ecclesfield and Grant & McAllin in Holbrook, South Yorkshire in the last 12 months.