Dacia has become the first car brand in the UK to launch an online 'store' where consumers can buy a warranty or service plan online.

Potential buyers can already order any of the brand’s award-winning four cars at www.dacia.co.uk, now the smart buy brand is upping the ante with the addition of a servicing and warranty store.

Well-known for tempting savvy consumers with “shockingly affordable” cars, Dacia’s offering them the chance to keep their running costs down too, by specifying an extended warranty, service plan, or both, at the click of a button.

In the Owner Services section of its plain-talking website, they’ll be able to plump for a five year/60,000 mile warranty for £395 or a seven year/100,000 mile warranty at £850, using their credit or debit card. 

A three year/36,000 mile service plan can also be purchased for £489.

Dacia’s director of services and quality, Mark Crockett, said: “We’ve proudly made an enemy of everything unnecessary, which is why we’ve added these latest options to the user-friendly Dacia Store.

"Customers pay a set fee for what suits them because we believe everyone should only pay for what they need. All our prices are clear and straightforward, no matter which car in the range you own, and makes sure there will be no nasty, expensive surprises further down the road.

“With Dacia we make sure our customers get every penny of what they pay for. We don’t force them to pay a premium for a longer warranty if they don’t want one.”

The Dacia range starts at just £5,995 and its line-up of cleverly designed, quality vehicles, including the award-winning Sandero and Duster, has made it the UK and Europe’s fastest growing car brand.

The newly upgraded Dacia Store offers a convenient and user-friendly method of purchase, with a responsive design, meaning the site works across desktop, mobile and tablet formats.

It comes with a simple pricing structure, with one charge for each warranty or service plan across the range.

Customers have up to one year from registration to purchase a warranty or service plan, and cover remains with the car, so if it’s sold with a valid contract, the cover passes to the new owner, which enhances resale value and adds to its appeal.

Running alongside the new Dacia Store is the fixed-price servicing catalogue, also available to book online.

All work is carried out by highly-trained Dacia technicians with all Dacia parts guaranteed for one year and, naturally, no hidden costs. A Dacia Service costs from £149 including VAT, wiper blades fitted from £19, tyres fitted from £69 and air con service from £69.