A candid insight into the work of Rolls-Royce Motor Cars will air on TV next week.
The 9pm Channel 4 programme Inside Rolls-Royce on Thursday, March 20 is the result of six months of filming to captures the extraordinary lengths the luxury carmaker's workforce goes into creating and presenting some of the world’s finest motor cars.
The film tracks the crafting of the Celestial Phantom, the most valuable bespoke Rolls-Royce ever created with 446 diamonds hand-set into the car’s interior.
"I am delighted that Channel 4 was able to capture a key part of such a remarkable year for Rolls-Royce. As we celebrated our first decade at the new Home of Rolls-Royce with the creation of the extraordinary Celestial Phantom, the marque also opened an exciting and bold new chapter with the launch of Wraith,” said Richard Carter, director of global communications, Rolls-Royce Motor Cars.
“This film opens our doors like never before; treating viewers to a rare insight into the restless strive for perfection that informs every part of this remarkable British manufacturing success story.”
The cameras were also present as Rolls-Royce introduced Wraith to customers and media. A special drive event at the Yas Marina F1 Circuit in Abu Dhabi provides a rare glimpse at the new generation of young, discerning and highly successful customers the marque now attracts.
The unique manner in which Rolls-Royce presents a new motor car to the world’s press also features, once again showcasing the marque’s restless pursuit to deliver a pinnacle and effortless experience to its guests.