AM Online

Swansway director puts on make up for Cancer Research selfie campaign

Swansway's Peter Smyth has applied 'lipstick, powder and paint' in a twist on a viral charity fundraising campaign sweeping social networking sites.

A Cancer Research UK campaign has prompted women to post make-up less faces on the likes of Facebook and Twitter (#nomakeupselfie)  has raised thousands of pounds, but it has also been met with a unmasculine response from men.

They have been posting pictures of themselves in fully made-up - amongst them the dealer group director.

Smyth was being ‘made-up’ to raise money for the charity.

He said: “It seemed a bit unfair, the campaign meant only the girls could take part; I decided if they were brave enough to dare to bare, then I should make the effort and go the other way.

“People have commented that I look scarily comfortable with the ‘glammed-up’ look, but to be truthful I don’t mind what anyone says! It’s for a great cause and the girls and I had a ball.”

To donate to Swansway’s no make-up selfie Cancer Research efforts go to

Peter Smyth with women at Swansway taking part in the Cancer Research 'no make up' campaign

Click here for talent & people best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • Jalapeño - 21/03/2014 13:21

    Who the ugly bloke in the middle