Swansway's Peter Smyth has applied 'lipstick, powder and paint' in a twist on a viral charity fundraising campaign sweeping social networking sites.
A Cancer Research UK campaign has prompted women to post make-up less faces on the likes of Facebook and Twitter (#nomakeupselfie) has raised thousands of pounds, but it has also been met with a unmasculine response from men.
They have been posting pictures of themselves in fully made-up - amongst them the dealer group director.
Smyth was being ‘made-up’ to raise money for the charity.
He said: “It seemed a bit unfair, the campaign meant only the girls could take part; I decided if they were brave enough to dare to bare, then I should make the effort and go the other way.
“People have commented that I look scarily comfortable with the ‘glammed-up’ look, but to be truthful I don’t mind what anyone says! It’s for a great cause and the girls and I had a ball.”
To donate to Swansway’s no make-up selfie Cancer Research efforts go to www.justgiving.com/Swansway-Group.
Peter Smyth with women at Swansway taking part in the Cancer Research 'no make up' campaign