Giti Tire has appointed Lorna Craig to the newly created position of retail network development manager, with a brief to further develop the GT Radial Performance Centre (GTPC) programme in the UK.
Working in partnership with exclusive distributor Micheldever, she will be responsible for the growth of the GTPC model and enhancing existing relationships using new products, services and the 'passport to profit' programme, which delivers tailor-made marketing initiatives and training for independent garages.
Reporting directly to Brian McDermott, UK general manager, and based at the British headquarters in Northwich, she will also work closely with the supply chain and pricing departments to ensure seamless processes and support for all customers.
Craig joins from Micheldever where she held the position of brand manager, prior to which she was senior area sales manager for Scotland and Cumbria from 2006 to 2013.
McDermott said: "Lorna already has an exceptional knowledge of both GT Radial and the GTPC concept, she has worked closely with us since 2010 and attended several dealer events, all of which makes her the ideal candidate for this new, very important role."