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Macrae & Dick awarded top dealer status by Mazda

Macrae & Dick Mazda has been awarded top dealer status in the national Mazda Dealer League for 2013/14, repeating its success of the previous year.

The top position was gained by having a high score across a variety of key business measures, including excellence in customer service.

The league allows Mazda UK to assess its 167 dealers' overall performance using a number of KPI’s including: sales versus objectives, sales and aftersales CSI, service loyalty and dealer market share.

Andrew Grzesinski, Macrae & Dick group managing director, said: "The key to our success has been the aftersales side of the business where their focus is on customer retention and communication along with a strong management team. 

"We also met the aftersales standards by ensuring all our customers’ digital service records are kept up to date in a timely manner, enabling the business to exceed its parts purchased targets."

The sales team contributed by being above the national market share in territory with 2.45%, with Mazda UK’s national market share at 1.45%. 

One major change for the business in the period is that the service reception is now located in the main showroom.

"This has provided all their customers with a welcoming experience with the Service Advisor being at the forefront of the dealership," said Grzesinski.

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