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Euro Car Parts sales advert cleared by ASA

A Euro Car Parts sales promotion has been cleared by the Advertising Standards Agency (ASA) following a challenge over whether discounts were genuine.

Two complainants challenged whether a Euro Car Parts’ 30% discount offer was genuine, because they believed the prices online had been inflated prior to the start of the promotion.

Euro Car Parts said they had run a weekend sale between December 13 and 15 in 2013, during which various products were discounted.

A banner promoting the sale had appeared on Euro Car Parts’ home page and the prices then reverted back to those at which the products had been available before December 13, after the sale ended.

The 30% off promotion took place between December 17 and 23 and the prices that appeared on the website during that period were standard selling prices.

However, consumers were able to enter a promotional code to receive a 30% discount.

It is believed the first complainant had researched the price of a particular product during the weekend sale and that they had then checked the price of the product again during the 30% off promotion.

Euro Car Parts provided details of the prices of their braking products from June 3 to December 31, 2013. It said the prices were consistent, regardless of whether or not a promotional code was available, aside from when there was a sale, and that they did not inflate prices.

The ASA noted the evidence submitted by Euro Car Parts and that the advertised discount was genuine and no further action was necessary.



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