A resurgence in fleet sales on the back of low-CO2 and fuel-efficient Skyactiv models has helped Mazda begin recapturing market share it had been losing since 2009.
Many of the brand’s 130-plus dealers now have fleet specialist status, and understand the importance of the sector to Mazda’s future growth in the UK.
The success of the CX-5 crossover and Mazda6 in the past two years has been followed by the launch of a new Mazda3 in January and a Mazda2 due to arrive later this year. We also saw the new Skyactiv MX-5 ahead of the Paris Motor Show.
Whereas many new small cars have abandoned a diesel option, Mazda is developing a new 1.5-litre Skyactiv diesel to sit alongside the 2.2-litre. The engine is destined for both the new Mazda2 and Mazda3.
The MX-5 will be an important car for Mazda to get right, as it’s well known and well loved in markets across the world.