Renault is updating its 'customer experience' across its dealer network with the 'Renault Store'.
The new 'Renault Store' showrooms will be implemented at all UK dealer sites by the end of 2017 and will feature more engaging displays, improved customer flows and interactive discovery zones.
A new reception area will be an instant focal point for visitors, with a brand wall and large screen, displaying engaging content. There will also be themed zones; the ‘Headline Zone’ shows the latest model, the ‘Passion Zone’ displays recent models, the ‘Z.E. Zone’ displays Renault’s fully-electric range of vehicles and the ‘Sport Zone’ showcases the Renaultsport range. The combination of zones in a dealership is adaptable, so will be tailored to each individual dealership’s needs and size.
There is also a new ‘Brand Bar’ area where customers can use a configurator to customise their perfect Renault or Dacia.
Depending on showroom size, miniature model display cases will be available, demonstrating the progression of the Renault product line-up throughout its history
Lookers general manager David Cooper said: “At Lookers Chester we feel privileged to become the first Renault Store. The concept has made our dealership more informative and given us all the tools to help customers to make the right choice when buying their new Renault or Dacia.”
“We’ve already noticed an improvement in sales, in both conquest and loyalty business, as well as overall customer satisfaction. This is a really strong period for Renault and Dacia, so the new showroom environment comes at a great time. We look forward to continuing our positive relationship with Renault and converting the rest of the Lookers sites into Renault Stores in the near future.”
Sales director at Renault UK Darren Payne said: “As part of our GO5+ strategy the Renault and Dacia volumes continue to grow at a faster pace than the UK market, so it’s essential that our brand image keeps pace. Reflecting this we are rapidly deploying Renault Store across our dealer network in order to maintain the positive momentum we currently have.
“We chose the Lookers’ Chester site to begin the extensive Renault Store roll-out due to a long and successful relationship we have enjoyed with them, and our plan is to complete the Renault Store format across 60 per cent of the Renault dealer network by the end of 2015.”
A roll-out strategy is in place to ensure that all Renault Group dealer network sites across the UK will have the Renault Store layout by the end of 2017. Many of the Renault Retail Group sites, and a selection of initial partner dealerships, have begun the transformation process already, with over half of the network expecting to be converted by the end of 2015.